As an independent and well respected expert she can provide help with new business pitches, media briefings, radio days, new product launches, product development, web chats, workshops, conferences and seminars. Having worked in the media herself, Fiona understands exactly how the media works and what they want. She is able to translate complicated science into clear, concise, media-friendly messages and sound bites.
In addition to articles for magazines and newspapers, Fiona has written consumer leaflets for supermarkets and food manufacturers, information packs for health professionals and teachers and articles for web sites.
She has worked as a spokesperson for a number of companies and organisations including The Flour Advisory Bureau, The Potato Council and Ocean Spray. Since 2010 she has worked on the advisory board for the skin care brand Simple and works as an independent nutrition consultant for Belvita Breakfast Biscuits.
You can absorb around 30% more carotene from cooked carrots than raw.
Studies show that when tomatoes and broccoli are eaten at the same meal their cancer fighting effects are enhanced and greater than if they are eaten separately.
Gram for gram, watercress contains 12 times more vitamin C than lettuce and more iron than spinach.
Peanut butter was first made in 1890 by a doctor in St Louis, USA who started grinding peanuts as a nutritious meat substitute for people who couldn’t chew meat because they had poor teeth.
Although olives are classified as a fruit, you would need to eat around 30 olives for it to count as one portion.
Nutritionally there is no significant difference between black and green olives. The colour of olives is determined by the ripeness of the fruit when it is picked.
I love working with Fiona because she has that rare ability to marry nutrition, PR and media all together. Her incredible knowledge of nutrition and her creativity makes her a dream for any PR to work with. With her journalism background she always meets deadlines and in my opinion exceeds the brief always.
It’s hard to find a nutritionist who cares as much about delicious food as I do but Fiona does. She understands that while I want my food to be healthy I also want it to be delicious so when we worked together on Skinny Weeks, Weekend Feasts she worked with me to make sure the recipes were healthy but stayed true to themselves. Beyond that, she’s great fun and super to work with.
Stories regarding diet and nutrition can become a little dry if thought, insight and passion aren’t put into them. Fiona packs them in in droves and brings any topic she is commenting on to life.